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Graduation project

FED UP

FED UP is a lingerie line by Savage X Fenty for fat people to break the current beauty standards. In our society fat people are always cast aside. Almost every person is on a new diet and is aiming to look ‘perfectly skinny’. Time for change. It’s the fat person’s time to stand in their power. The looks are based around Venus of Willendorf, a fat fertility goddess of prehistory, to bring this beauty ideal back to the present. The collection is built up from different sustainable materials like fruit leather. The beginning of 2023 will start a new age where fat people will be the new ideal. WE ARE FED UP WITH THE STANDARDS.

Lingerie

Fashion Design

Concepting

Moodboards

Fotoshoot

Styling

Creative

Marketing

Allround

Concepting